Principles lead to winning solutions

The realization of every one of our assignments is underscored by a strict development process. Our commitment to this process, derived from our long experience, is the secret that lets us meet quality, budget and time objectives.

Research - Observe, examine, analyze

There’s no point starting out until you know where you want to go. Beyond the client briefing, we employ focus groups, interviews and observations in the field to obtain an approximation of the desired results. We add to this an examination of end-user needs and how the product will be used. Mapping of the competitive marketplace, identification of market potential and even gut feelings contribute further. The results lead to an accurate picture of the client’s requirements and comprise the raw materials on which we base all further development.

Discovery - Observation to insight

A clear understanding of the end-user and his or her values provides a strong foundation on which to define product strategy and develop competitive advantage. We analyze the user experience and the research data to create the baselines for product development. These insights are translated into a “day in the life of the product” that includes a survey of the user/product interface points from varying perspectives.

Design - Insight to idea

This is the stage where the vision is rendered into a tangible product. Brainstorming leads to inspiration and the development of physical designs, aided by back-of-the-envelope sketches, computer-aided rapid prototyping and SolidWorks-based three-dimensional models. Means such as these enable us to examine and improve on our ideas from the perspectives of utility, esthetics and feasibility.

Realization - Ideas come to life

Now our ideas are executed. The virtual models receive a last touch-up by our design and engineering teams. The product is adapted to production technologies, while attention is given to surface finishes, assembly, logistics and packaging. Our total commitment to the project naturally includes reviewing production processes to ensure execution to the highest standard.