We draw on our understanding of market forces and consumer behavior. We add our knowledge of design, esthetics, materials and technologies. We deploy a multidisciplinary vision acquired from our three areas of specialization. You get a result that performs.

The end-user is a principal source of inspiration. Insights gained through the analysis of the end-user’s emotional and physical needs guide us as we develop a design concept that integrates usability and esthetics, and incorporates your brand values.

Our studio faces the sea in Herzliya Pituach, one of Israel’s major high technology areas. It is managed by Noam Tenenbaum and Izaq Hazan, graduates of the Industrial Design Department of Jerusalem’s Bezalel Academy of Arts and Design. Our client roster includes Coca-Cola, Epilady, ECI Telecom, Risco, Card Guard, Modan Publishing and Tnuva.

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